Rihanna: Inclusivity and Female Power
With her brand Savage X Fenty, Rihanna has introduced a new concept of inclusivity in fashion and beauty. Her lingerie collections celebrate all shapes, sizes and colors, breaking with traditional rigid beauty standards. Rihanna has led a revolution in body acceptance and inclusivity, improving the mental health of many through the celebration of diversity. Although Savage X Fenty does not explicitly present itself as a sustainable brand, its vision has positively influenced the industry, pushing for greater social awareness.
Rihanna has revolutionized the beauty industry with her cosmetics brand Fenty Beauty, offering products for all skin tones, especially darker skin tones, which are often ignored by traditional brands. She also founded the Clara Lionel Foundation, which supports global projects that improve education, health, and provide humanitarian assistance in emergency situations.
Growing up in Barbados, where Pentecostal Christianity is widespread, Rihanna has always considered her faith in God a source of strength, even though she doesn’t actively practice religion. In difficult times, she has often highlighted how her faith has helped her overcome personal and professional challenges. This spiritual connection is also reflected in her work, especially with her Savage X Fenty line, which explores themes of bodily freedom and self-acceptance. The way she celebrates diversity and inclusivity through her designs is almost a spiritual worldview, embracing beauty in all its forms and promoting unity and the enhancement of the human body.
With Savage X Fenty, Rihanna has redefined lingerie, creating accessible and inclusive pieces without compromising quality or aesthetics. She has brought a new dimension of inclusivity to the fashion world, encouraging greater representation of different races, sizes and identities.
While Savage X Fenty isn’t explicitly a sustainable brand, Rihanna has taken steps toward more responsible business practices, helping to raise awareness among consumers of more conscious fashion. The brand’s inclusive approach also has a positive impact on mental health, as it promotes self-acceptance and celebrates body diversity, challenging traditional beauty standards and encouraging self-love, an essential aspect of psychological well-being.